Friday, November 13, 2009

Google Wave Overview

I am using it... It is cool !!!

Sunday, October 18, 2009

Did you know? 4.0

Hi there, take a look !!! This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence...

Thursday, October 15, 2009

New Blog - Midia do Futuro

Hello everyone...  I just launched a new Blog... Midia do Futuro... This is a blog about all the trends and new technologies around Web 2.0 and Social Media. It is a project I am leading with my sister, Mayara Caramaschi, who lives in Brazil. Unfortunately the blog is available in Portuguese. Anyhow, if you want to try to understand my portuguese... go ahead... this is the link:

I will keep my own blog ... so don't worry....See you there !

Saturday, October 10, 2009

Public Relations 2.0

Check out this SlideShare Presentation. It talks about the evolution of PR and how social media will lead the public releations work.

Tuesday, October 06, 2009

Google PowerMeter's first device partner

Today, Google announced that they have secured their first official device partner. (That means having a smart meter installed by your utility is no longer a prerequisite for using Google PowerMeter!) For the last several months, a few hundred Google employees have been testing a number of in-home electricity monitoring devices. Those of them lucky enough to have one of these devices installed in their homes experienced first-hand how access to high-resolution energy use information drives meaningful behavior change (PDF). So Google set out to make that data easier for everyone to access and understand by sending the collected data to Google PowerMeter software.

The TED 5000 from Energy Inc. is an energy monitor that measures electricity usage in real-time (TED stands for "The Energy Detective"). As of today, Google announced that anyone in North America can purchase and install the TED 5000 and see personal home energy data using their free software tool, Google PowerMeter, from anywhere you can access the web including through iGoogle for mobile phones. (If you already have a TED 5000, you can download a free firmware upgrade to enable this functionality.)

Combined with Google PowerMeter, the TED 5000 device can help you understand your electricity usage to save energy and money. Energy Inc. is just their first device partner and if you are working for a company that manufactures energy monitors, we'd like to hear from you. Stay tuned for more!

Thursday, September 24, 2009

Introducing Google Sidewiki

Google Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page.

Watch the video

The Marketing Capability: The Future is Digital

Wednesday, September 23, 2009

Tuesday, September 08, 2009

Monday, August 31, 2009

Search Engine Optimization - SEO

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them. Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're
the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines.

Click here to download the SEO Guide from Google.

Saturday, August 29, 2009

Google Docs: now with translation

The translation feature in Google Docs allow you to write a doc once, and with a few clicks make it available in any of 42 supported languages: Albanian, Arabic, Bulgarian, Catalan, Chinese, Croation, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, and Vietnamese.

When you combine this new feature with the template gallery, things get more interesting. Anyone in your domain can make a template, and put it in your organization's own gallery. From there, colleagues from around the world will be able to grab a copy of the template and with a couple of clicks, localize it into the language that they're most comfortable with. All of the document's original formatting and layout will be preserved.

You will find the Translate option under the Tools menu.
It is very cool... Isn't it?

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New Google Search

New Google is very fast : It is approx. double as fast as the old Google

Keywords are more important: SEO professionals are up for more search engine optimization. The algorithm is different and relies more on keyword strings in order to produce better results.
Real-time search is inching closer: Real-time search is a high priority for Google so breaking events will move up higher in the rankings. Larger index volume: More index volume, even though it probably will not matter for the average user if there are 200 million or 250 million search results.
Do you want to try it ?
New Google Search - Click Here

Do you want to compare results from the new google vs. the old google...
Test the Google Comparison tool. Enter your query and it will return the results for both the new version and the existing version. The differnces between the two can be sublte as they essential run off a similar algorithm. By having the side by side you can see that there are some slight differences.

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Wednesday, August 19, 2009

Tuesday, July 28, 2009

Google Voice

That is just amazing... Google is just getting powerful every and each day...

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Sunday, July 26, 2009

Digital Marketing Stats

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A Historical Timeline of Media

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Digital Marketing is the promoting of brands using the Internet, mobile and other interactive channels. Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.
Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.

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